The purpose of this research is to improve our understanding of consumer behavior in the context of sporting events by means of the use of two models which are widely used in the marketing literature: one of them is based on the planned behavior theory, the other one is based on the expectation disconfirmation theory. We provide content on sport consumer behavior in general, theories of consumer behavior, the role of segmentation for identifying key consumer groups, and how people become sport consumers in the. Team identification has been shown to predict cognitive, affective, conative, and behavioural dimensions of sport spectatorship recently, the point of attachment index was introduced as a comprehensive measure of a sport fan's different points of attachment within sport. This study examined the relationship among social media consumption, team identification, word-of-mouth intention, and attendance intention by analyzing a total of 146 undergraduate students.
As fink, trail, and anderson (2002) suggest in their study of female and male fans of men’s and women’s intercollegiate basketball in the united states, female fans are more likely to consume sport-related merchandise. This study tested trail et al's proposed model of sport spectator consumption behaviour (international journal of sport management (2000) 1, 154-180) using data from a sample of 364 spectators attending intercollegiate basketball games in the usa. The sport sector has witnessed a shift where organizations at all levels have begun to place considerable importance on becoming more environmentally conscientious simultaneously a growing body of scholarship has addressed sustainability in sport as well the purpose of this study was to evaluate the state of scholarship on environmental sustainability over an 11-year period (2007–2017.
Trail, anderson, and fink (2000) (a theoretical model of sport spectator consumption behavior) was cited three times and was the only multiple citation two of the three journals with peak citations to smq in 2005 were marketing focused journals. This study used experimental methods to compare the emotional state and self-esteem responses of spectators at live sporting events after their supported team lost, with a focus on discrepancies between the results of the event and spectators’ expectations. Similarly, trail et al in their study on sport spectator consumption behavior highlighted that many factor such as motives, identification, expectancies, disconfirmation or confirmation of expectancies, and self-esteem behavioral intentions and affective state affect sport spectator consumption.
The current study contributes to mounting evidence that sport management researchers would do well to focus on behavior, rather than intentions, as an outcome when attempting to explain actual consumption (bodet, 2012 yoshida et al, 2015) results also offer managerial implications. Although sales of athletic team merchandise (atm) contribute to the overall consumption of sport, a research effort that comprehensively measures aspects that trigger the consumpt. 3 8 on-site program assignments: 1) summaries for each city (1-2 pages of 4 summary papers) (individual assignment) 2) presentation of north american sport industry. The purpose of this study was to examine the potential mediating effect of spectator satisfaction in the relationship between (trail, anderson, & fink, 2000 trail, fink, & anderson, 2003), biscaia, correia, developed a theoretical model of sport spectator consumption behavior based on.
Entitled: consumer attitudes toward naming rights sponsorships in college athletics has been approved as meeting the requirement for the degree of doctor of philosophy in college of natural and health sciences in school of sport and exercise science. As results of this study suggested some spectator sport motives might lead prior studies eg, trail, et al, 2000, 2 3 fink, et al, 2 2 un james, 2 4 tended to consider that motives are the basis of team iden- tended to consider that motives are the basis of team iden- tended to consider that motives are the basis of team iden-motives are. While sport fans are demographically diverse, in current literature, sport fans appear to be a homogenous group consisting primarily of white, adult men thus, the current understanding of sport fan characteristics is based primarily on the perspectives of one segment of the fan market the purpose of this study is to explore how female sport fans perceive and prioritise fan characteristics.
To be a sport spectator through various magazines, newspapers, video games, television shows, and the internet, it is easy for individuals in different regions of the country, or the. This study compared the motives and media consumption behaviours of american and south korean spectators of mixed martial arts significant cross-national differences were noted in sport interest.
We designed sport consumer behavior (2nd ed) to help sport marketers understand sport consumers we provide content on sport consumer behavior in general, theories of consumer behavior, the role of segmentation for identifying key consumer groups, and how people become sport. A summary of the most important fink js, trail gt, anderson df 2002 “an examination of team identification: which motives are most salient to its existence” international “sport spectator consumption behavior” sport marketing quarterly, vol 12, pp: 7-17 gholamitorkesaluye s, nagafi tirehshabankareh a, fatemi r, rastgari m. From a spectator sport perspective, identity theory plays a significant role in the fan connection to sport, and this framework has been used in various forms to explain sport consumer behavior.